Proceeds to Fund Treatment in Honor of Alcohol Awareness Month
(Tuesday, March 29, 2016) – April is Alcohol Awareness Month, and the music video for Mary Fletcher’s new single “I Called Him Dad” will premiere online at theboot.com at 9am EST this morning. Half of every download of the new single from =iTunes, Amazon.com or GooglePlay will be donated to Vertava Health nonprofit Spring to Life, which funds addiction treatment scholarships for those with immediate need who do not have the insurance or financial means available.
The song, written about Mary’s father who died of alcoholism, is both dark and hopeful. The scenes of the new video depict the agony of his addiction, along with final redemption, and the message that it’s never too late to save yourself.
“I really wanted to be able to reach out and for people who have gone through the same thing to be able to relate to me,” says Fletcher. “I am very proud of the song and I think the music video definitely accomplishes my vision for this.”
The video, which features a special cameo from Vertava Health Treatment Specialist Axel Burgos, tells Mary’s story from both a light and dark perspective. Produced by Trey Hunnicut and Turnkey Media’s Flick Wiltshire, the scenery contrasts the darkness of surviving her father’s addiction with the warmth of knowing he is now in a better place.
“There’s one scene that actually happened in real life several times,” says Fletcher. “You see me playing onstage and my dad stumbles in and I have to continue playing, but I could see in his face how proud he was.”
The scenes that feature Mary playing the piano in a field were shot in Franklin, Tennessee just 45 minutes outside of Nashville. Fletcher and producer/co-writer of the song Cody McCarver wanted a baby grand outside, and were able to make it happen through the help of friends.
The more emotional scenes take Mary through her childhood home, replicating her old bedroom in Texas. In a box Mary finds her favorite picture of she and her dad. In it, Mary is standing in his guitar case with her bottle, looking up at him smiling and playing the guitar.
“He truly was one of the first musical inspirations for me,” says Fletcher. “I definitely felt all sorts of emotions shooting that scene. I just started crying. I was thinking ‘I’m here making a video about him and he’s not here’.”
Mary says while the crew was shooting, she really started to heal from the memories she held hidden for several years. She blocked the pain of seeing her father falling out of restaurants where she played because she didn’t want to remember him that way.
“It healed me,” says Mary. “And that’s what I hope it does for other daughters or sons who are going through the same thing. My dad was all about helping people, and I think he would be proud of what we’re doing.”
Mary is expected to present the donation of proceeds from the downloads later this month. In the meantime, Vertava Health is asking everyone to share the video and encourage as many people as they can to download the song. During Alcohol Awareness Month, the organization is encouraging the 23 million people in recovery in the United States to post their picture now on social media using the hashtag #NotWhoIUsed2B. The campaign is aimed at ending the stigma associated with alcoholism and substance abuse.
To make a tax deductible donation to Spring to Life, checks or money orders can be mailed to:
Spring To Life
℅ Lee Whitfield
5211 Maryland Way
Brentwood, TN 37027
Director of Public Relations
5211 Maryland Way #1080 | Brentwood, TN 37027
P: 901.949.7926 Hotline: 888.614.2251
ABOUT MARY FLETCHER:
While Mary Fletcher is still a fresh-face to the Nashville music scene, at 23, she is already a seasoned professional. Growing up in Texas, this singer/songwriter became entrenched in the music scene at a very young age. Efficient on the guitar and piano, Mary grew up performing on the stage at the Cactus Theater in Lubbock, Texas as a regular cast performer for nearly a decade. While there, Mary recorded two albums at Caldwell Studios in Lubbock, Somewhere and Christmas is Here. One of those albums found its way into the hands Bob Heatherly, former Vice President of Sales and Marketing with Atlantic Records, who encouraged Mary to move to Nashville and pursue a career. Immediately after graduating from Lubbock’s Monterey High School in 2011, Mary moved to Nashville. She studied commercial music at Trevecca Nazarene University before taking time off to work on her music full time. It wasn’t long before Nashville’s industry took notice of Mary’s talent, including Cody McCarver, longtime member of Confederate Railroad, who took her under his wing to help her champion her career, and hit songwriter, the late A.J. Masters (“Change My Mind”-John Berry, “Love Ain’t Like That”-Faith Hill), who began writing with her. In June 2013, Mary released the Give My Love To You to country radio. The warmly-received 12-song album (available on Pandora Radio, Amazon, Itunes, CD Baby andMaryfletchermusic.com) was recorded in Michael McDonald’s studio in Franklin, Tennessee and features 10 songs co-written by Masters. Her current single, “The Idea of You,” climbed to #42 on Music Row’s Country Breakout Chart. Mary has played many notable venues, including the Bluebird Café, Douglas Corner, Nashville’s Hard Rock Café, The Billy Block Show, Dan McGuinness Pub, Jim Oliver’s Smokehouse, Sounds of West Texas, Grapevine Opry, Johnnie High Revue, Fourth on Broadway in Lubbock and countless songwriter’s rounds.
ABOUT ADDICTION CAMPUSES:
Vertava Health provides the most comprehensive addiction treatment program in the country by going beyond the standard 30 day plan and treating persons struggling with addiction mentally and spiritually to break the cycle of repeated visits to treatment. Utilizing our addiction campus environment we have the depth of caring staff, industry experience and clinical proficiency to effectively treat the disease of addiction for life. Vertava Health’ admissions center is trained to assess and place the client into one of the Vertava Health treatment centers across the country within a 1 hour time frame. This speed in service delivery and thorough commitment to the client long term allows the person struggling with addiction to get quickly on the road to recovery and create a life that’s worth living.